Welcome Jennifer Keeler, CAE

I am thrilled to introduce the Pennsylvania Optometric Association’s new executive director, Jennifer Keeler, CAE. 

Looking Back

As you are aware, the POA suffered a tragedy on October 2, 2021 with the passing of our executive director, Joseph Ricci, Esquire. Joe was a well-respected professional and friend to many. He served the POA effectively, enthusiastically, and with great integrity for five years and was in the process of planning for five more. Joe was a mentor and role model to many other executive directors and leaders in and outside of optometry throughout the country. He will be sadly missed, but mostly remembered with great affection and esteem.

The moment the extent of Joe’s illness became apparent, POA President Dr. Edward Savarno demonstrated the great leader he is. Even during the grief of losing a friend and colleague, Dr. Savarno quickly assembled POA staff leadership and the POA Board of Directors to firstly take care of immediate business of the POA so we would continue to serve our members and, secondly, consider how we would move forward to best serve the POA now and in the future. With the hard work and dedication of a truly awesome POA staff and supportive POA volunteer structure, we were able to keep the association moving forward in every aspect, including completing our strategic plan, successfully hosting in-person continuing education, Board meeting, and a House of Delegates, initiating a leadership development program, receiving forgiveness of our second PPP loan, and simply maintaining all the other amazing projects our POA staff works on each day.

I also thank all the POA Past-Presidents and volunteers who offered not only condolences, but also time and talent to help us negotiate our transition. Special appreciation is extended to Dr. Charles Stuckey, who is not only an active volunteer member and Past-President, but also served as our long-time Executive Director before Joe. He came out of retirement to return to the POA as our interim executive director, giving us the time to properly search for not a quick solution, but the best solution for the association going forward.

The Process

Under Dr. Savarno’s leadership, and with support from the POA Board of Directors, we embarked on the overwhelming task of finding our next executive director. After consulting with other states who recently went through the same process, we hired Executive Recruitment Services to assist us in advertising the position, gathering and sorting resumes, providing screening phone interviews, and completing appropriate background checks. This involved the input again of the entire POA Board and staff leaders. 

Looking Forward

We are so pleased to announce that Jennifer Keeler, CAE, has accepted the position of the Pennsylvania Optometric Association’s Executive Director, effective May 16, 2022! Jennifer is a Chief Executive Officer with over 25 years of experience in association management and specializes in health-related professional associations. As of the time of writing this, she is currently the Executive Director of the Pennsylvania Veterinary Medical Association and formerly held executive positions for the World Surgical Foundation and the Pennsylvania Medical Society. She is a Summa Cum Laude graduate of Boston College and has received many accolades and awards from the American Academy of Dermatology, the American Academy of Ophthalmology, and the American Academy of Otolaryngology. However impressive her resume may be, she secured this position during her interview when she demonstrated her commitment to the people in this association; our members, our staff, and the patients we serve. I was asked, “Is she a lobbyist? Is she a membership person? Is she a third-party expert?” She is none of these things, but she is all of these things. My answer is she is an executive director. She is a leader. She is willing to learn. She is willing to get the job done in a cooperative and positive manner. She will lead the POA forward for a better future for optometry in Pennsylvania.

Here are a few words from previous supervisors, peers, and staff describing Jennifer and her work: intelligent, professional, fair, honest, hardworking, compassionate. She can be trusted, gives and receives respect, believes in collaborative leadership, empowers, mentors, coaches, and strives to grow professionally. 

Please, everyone, join me in welcoming Jennifer Keeler to the POA!

Tracy Carpenter Sepich, O.D.
POA President

Why do children need the POA?

Did you know there are approximately 1,745,000 students enrolled in Pennsylvania schools? Studies estimate 33% of these students are at risk for vision problems. That is approximately 576,000 students. Did you know 40% of students with learning disabilities have vision issues that affect learning? Did you know Pennsylvania schools spend 9K-15K per student on an IEP (Individualized Education Program), which is required for all special education students? Recent studies have found that children who are spending increasing time on electronic devices have a higher incidence of vision deficits that impact learning. The negative impact of children’s vision problems is likely to get worse if nothing changes. 

Children need the POA because we can uniquely provide the vision and eye care children need to succeed.  The POA's Children’s Vision Care Alliance (CVCA) has been busy educating optometrists, school nurses, and legislators on the importance of proper eye care for our children’s success in and out of the classroom.

Representative David Zimmerman has introduced HB 1343, which would require children in Pennsylvania to have a comprehensive eye health exam when entering school, in 4th grade, in 8th grade, and before qualifying for special education services. This bill currently has 40 co-sponsors with bipartisan support. It is currently in the Education Committee. We feel confident this bill can pass once it is out of committee. 

So, how can you help?  Please attend our Optometry at the Capitol Day in Harrisburg on Monday, March 28, where we will be lobbying for important issues. You are all invited to this investment in the future of Optometry. Please register here: https://pennsylvania.aoa.org/education-and-events/poa-lobby-day. Learn more about POA's legislative efforts and send a letter to your legislator by visiting the Advocacy page here: https://pennsylvania.aoa.org/advocacy.

In addition to contacting your legislators, please consider joining the POA Keyperson Committee or POPAC Fundraising Committee. You don’t need experience. You only need a passion for Optometry and helping our patients.

Finally, keep your eyes open for the new POA Proactive Optometry Initiative to help advance current and future Optometry-friendly legislation, like HB 1343. More information will be available soon!

Let's get back to the children, though. One study showed that when students who were identified with visual deficiencies received proper treatment, their grades significantly improved, whereas without proper treatment, these students continued to underperform, leading to a 12% reduction in wages.  Don’t you want to be part of the solution? Educate yourself. Educate your patients. Educate your local schools. Educate your legislators. Join the CVCA. Become a Keyperson. Support POPAC. If you don’t know where to start, call the POA and we will help you. Your children, and your children’s children, will thank you. I thank you. 

(Citations for the facts included in this editorial can be found on the POA Advocacy webpage.)

Tracy Carpenter Sepich, O.D.
POA President

Why are you a member of the POA?

The beginning of a new year is a perfect time for introspection. What is important to me? Why do I volunteer? Why is the POA important to me? What is important to the POA and its members? 

I know why I volunteer. I want, in my own way and in my own capacity, to make the world a better place. This year, as POA president, I hope I can use my talents to lead the POA to a better place for its members, volunteers, staff, and, most importantly, our patients. 

The POA has just completed its 2022-2026 Strategic Plan, which you can find on the POA website here: https://pennsylvania.aoa.org/about/2022-2026-poa-strategic-plan. Please take the time to read it. This reflects our members’ priorities and provides our road map to achieve success as an association.

In our strategic plan, you will see four strategic priorities that will be addressed by our volunteers and committee structure. These four priorities include: legislative efforts, children’s vision promotions, third party relationships, and finally, building a strong and engaged membership. So, now I start at the end. Today, I want to concentrate on strategic priority number four: “Leverage unused talents among optometrists in Pennsylvania to support the POA’s vision and mission.” We plan to drive membership and engagement for all Pennsylvania optometrists to contribute their unique talents to the POA by: creating a Diversity, Equity, and Inclusion (DEI) task force; increasing the membership numbers of corporate and private equity optometrists; increasing the membership numbers of newly licensed optometrists; and increasing member participation in POA committees.

To that end, we are offering a free leadership development program. It starts with a live meeting on Saturday, February 12 from 1:00 p.m. - 4:00 p.m. at the Hyatt Place in State College and wraps up on Sunday, October 9 from 8:00 a.m. - noon at Seven Springs Mountain Resort in Champion. All intervening events will be via Zoom. We have invited Renee Brauns, a long-time executive at the American Optometric Association, to lead our in-person events and guide us through the year. There is no cost to you for the program and no obligation, but space is limited. You can apply online here: https://pennsylvania.aoa.org/education-and-events/poa-2022-leadership-development. 

The live meetings will include presentations, interactive discussions, and networking opportunities. We will help you understand your leadership style to apply it within your practice, the POA, and everyday life. Our goal is for you to gain leadership skills and a better understanding of the POA, our leadership structure, and volunteer opportunities. If you want to make a difference in your profession or if you want to learn how to become a more effective leader, please apply.

Now, I ask you to please take a moment to consider what is important to you. What are your priorities? What is your vision for 2022? If you would like to see the POA achieve its strategic goals and reach its vision of “creating access to high-quality eye health and vision care for all citizens of Pennsylvania,” please apply to our leadership program. Please volunteer to serve on a POA committee. If you don’t know how to do that, contact me or the POA office. 

I have a vision for the POA. I know we can achieve our goals. That vision includes you. Please help your association by taking a risk and volunteering. The beautiful thing is by helping the POA, you will help yourself and your patients. I will always take that type of risk; everyone wins. Happy New Year.

Tracy C. Sepich, O.D., M.S. (she/her)

POA President

tsepich@restoreeyecare.com

A fond adieu

Have you ever noticed that once you finally figure something out, something changes and you have to adjust? It feels like the last year flew by so quickly. As an association, we started the year virtually, with the pandemic halting yet another Spring Congress. Questions of “will there be a vaccine” lapsed into “which one did you get?” And then there’s the mask thing. One would have thought that someone would have at least mentioned that people had to wear masks in healthcare facilities. Through it all, the POA moved forward. The Children’s Vision bill gained traction and now has 40 co-sponsors thanks to the hard work of our legislative team. The Keyperson Committee and Legislative Affairs Committee collaborated to make “How To” educational videos for legislator meetings. The Children’s Vision Care Alliance (CVCA) also grew, developed talking points, a pediatric near point card, and reached out to school nurses. We began working with ophthalmology on public health issues. The Early Drop Legislation will allow our patients to renew their drop prescription if they run out of drops before the end of the month. I hope that this blossoms into an ongoing collaboration between the eye care professions on matters of public health. 

Just as the strategic plan was set to begin implementation, the unthinkable occurred. We lost our executive director, Joe Ricci, to COVID-19. This virus is a cold, unfeeling malady that has left many to pass quietly on a ventilator without the comfort of family. It was a terrible blow to the POA and to me, personally. However, the Board of Directors are the guardians of the organization, and the Personnel Committee met immediately to develop a plan to maintain the integrity of the POA. With the full support of the Board, past presidents, and many others, we moved mountains: message triage, emergency meetings, and the formation of an executive director search committee—none of which would have happened so smoothly without the POA staff. I called the POA office so often that Deb and Ilene became Debilene. It was a rough few weeks, but we all pulled together to make it work. Our immediate past executive director, Dr. Charlie Stuckey, has stepped up and will be the interim director for the next six months. Over the years, he has been an ED, friend, and mentor for many of us and lends some calm to an otherwise high stress and tragic event. The search committee is actively moving forward to attempt to fill the shoes left behind by Joe. 

I have the unique perspective of not only moving the POA through a pandemic, but also losing our executive director to the virus. If there is one thing I learned about the POA during this time, it’s that it is a family and everyone is essential. Countless calls offering condolences, help, and guidance. It was an all hands on deck situation and the POA structure, once in place, moved forward like clockwork.

I want to thank the POA Board for all of their support and effort, the POA staff… well, for all that you do, and all of the members that offer their time and talents to this great organization. It’s time for me to say a fond adieu to my time at the helm. Expect big things next year. The foundations have been set and you are in some of the most capable, hard-working hands as we move into 2022.

Until soon,

Ed

Essential

Everything looked like we were moving out of the pandemic. Cases were lower, hospitalizations were down, and then variant began to take its toll on the vaccinated and unvaccinated alike. I wondered how optometry fit into all of this and the word ‘essential’ kept coming to my mind. 

Optometry is an essential component of the health care system, but what is essential to optometry? A healthy staff, a sound supply chain, and a professional organization to guide the profession through this unprecedented time. On the surface, the POA has delivered numerous updates regarding the practice of optometry during the pandemic. CDC guidelines, PA Department of Health and OSHA mandates were all brought to the forefront and shared with members to better keep ourselves, our staff, and our patients safe. 

But, as POA Executive Director Joe Ricci would say, “all of the action is under the duck.” In addition to what you see happening, there is even more happening behind the scenes. POA President-Elect Dr. Tracy Sepich is well into our strategic planning for the next three years. By this time, you have already received—and hopefully completed—a survey regarding the strategic initiatives of the POA for the next three years. We are a member-driven organization and rely on your input.

Through the efforts of the Third Party Center, Versant Health has become a business partner with the POA and will be at the fall meeting in October to answer your questions and listen to your concerns. From October 28 to 30, please join the POA and our exhibitors, business partners, and lecturers in making the most of our meeting. Registration and details can be found at https://pennsylvania.aoa.org/education-and-events/poa-fall-educational-conference. 

In other good news, the Children’s Vision Bill is garnering a lot of attention. Drs. Rich Christoph, Lori Gray, and the POA lobbyists have opened the eyes of legislators regarding the importance and value of this initiative. We expect that the legislature will come to the aid of the more than 30,000 children that are marginalized annually because they have an undetected vision disability. 

Although the Covid variant is looming and this year may end up being as strange and new as the last, I hope you’ll trust the POA to run an incredible educational conference this fall in Hershey. See you there!

Ed

A summary of summer so far

 Well, here we are…mid-summer and the pandemic emergency has finally been declared over. Though the mask mandate has been lifted, it’s still enforced at healthcare facilities. So, at least for us, the mask saga continues—with the addition of a few more requirements from OSHA. Mask or no mask, the POA continues to move forward and make itself heard. The most recent way? The AOA’s 2021 Optometry’s Meeting that was held in Denver.

The Meeting was all about Pennsylvania! Dr. Michael Mittleman and Dr. Satya Verma were inducted into the Optometry Hall of Fame; Tyler Lesko, a fourth-year PCO student, won the National Quiz Bowl; and the POA Board of Directors’ own Dr. Erick Henderson received the Young Optometrist of the Year award. It doesn’t get any better than that!

The Presidents Council and the Eastern States, through the NEO Forum, brought to light the legislative goals of each state and how they had succeeded so far. The POA led the conversation amongst both groups regarding Bioptic Driving and Children’s Vision. 

There were no surprises at the AOA House of Delegates—the open Board positions were filled by an equal number of candidates. The most controversial motion was to incorporate a diversity statement within the optometric oath. It ultimately passed with strong support of the delegates.

While every state had their own initiatives, they also had common challenges like growing and maintaining membership, adding member benefits, and association income. Here at the POA, we hold the line on dues increases by providing member benefits that produce non-dues income for the association. We have endorsed two new programs for our members over the last few months. The first, Digital on Demand, advises clients on how to most effectively market their business online at the lowest cost. The second is a HIPAA compliance authority, Abyde. HIPAA Compliance violation fines are ridiculously high and Abyde helps to avoid violations. I use them in my own practice and am now confident that we will pass any compliance audit. Bring it on!

Enjoy the rest of the summer, and know that the POA has never stopped working for you…

Edward Savarno, O.D.

POA President

How quickly things can change...

Do you ever notice how things evolve? Take COVID-19, for example. In January, it was all about the vaccine and then March brought us: “Which vaccine did you get? Did you have any side effects?” Now in May, it’s: “I got my vaccination, but I still don’t go anywhere and why do I have to wear this mask?”

The level of sophistication concerning COVID-19 has tripled over the last few months, but Pennsylvania is behind in vaccinating according to the goal set by President Biden. It is now an “all hands on deck” situation to catch up. As I write this message, legislation that would allow optometrists to administer the vaccine has passed the Pennsylvania House of Representatives and we are waiting for the Senate to return so that they may take up this issue. The Pennsylvania College of Optometry at Salus University stands ready to deliver any education necessary should the bill, HB 63, become law. This is an opportunity for optometry to, once again, be on the front lines and make a difference during this public health emergency. Your participation is vital in moving toward the resolution of this pandemic.

On another front, Representative Zimmerman’s Children’s Vision Bill continues to move forward thanks to the quick action of the Legislative Affairs Committee, Children’s Vision Care Alliance, Clinical Practice Committee, and POA Executive Director Joe Ricci. The language was modified, reviewed, vetted, and resubmitted within hours of the original language coming into question. The teamwork on this bill has been exemplary and is telling of the commitment we have to the children of Pennsylvania. There are an estimated 28,000 children, kindergarten through sixth grade, with an undiagnosed visual disability that are marginalized annually. Their disability will likely be missed in vision screening as the data, in some studies, purports that they miss at least 50% of the maladies. Next, they are labeled for life as learning disabled and provided special education, IEP’s, and reading intervention without ever evaluating for a potential root cause. Optometry is the tip of the spear in attacking this issue. There is no other profession that has the education and training to define and potentially remediate a visual disability in the way that Optometry can. The opportunity to be successful in academics is life-changing for these children. As a doctor and a parent, I bear personal witness to the success of optometric intervention. I am pleased to report that my daughter, who experienced and remediated a vision disability will be graduating with a degree in biochemistry. She will be going for a Master’s in biochemistry/molecular biology this fall. This legislation is all about the children, their academic success, and, ultimately, their future. I am asking for your support by letting your legislator know that you support children’s vision by clicking on this link to send the message: https://pennsylvania.aoa.org/advocacy/poas-legislative-priorities (you will be asked to log in). 

Currently, there are 31 co-sponsors for the Children’s Vision Bill, a remarkably high number. If you have already sent a message and your legislator is still not on the co-sponsor list, please do it again. They need to hear from you.

Co-sponsor list as of April 20, 2021

Zimmerman (Prime Sponsor); Diamond; Mackenzie; Miller, D; Kulik; Kauffman; Gillen; Irvin; Toohill; Guenst; Rozzi; Sturla; Brooks; Hershey; Freeman; Millard; Smith, B; Pickett; Ciresi; Ryan; Howard; Saylor; Webster; James; Pashinski; Stephens; Pennycuick; Boback; McNeill; Hamm; Cook

The 28,000 children, as well as many others, will benefit from a vision evaluation by the best, most qualified professionals in vision, optometrists. 

Until soon,
Ed