The Keystone to Atomic Habits: Transforming Optometry Practice through Self-Reflection

In the dynamic world of healthcare, particularly within the domain of optometry, the pursuit of excellence and the continuous advancement of our practice is paramount. As dedicated members of the Pennsylvania Optometric Association (POA), we strive to elevate public health standards across the Commonwealth through comprehensive eye care. My personal journey, deeply intertwined with this mission, has led me to explore various methodologies that can enhance our effectiveness as practitioners and individuals. One such transformative approach is the theory behind atomic habits, a concept that, when applied, can revolutionize our professional and personal lives.

Atomic habits, a term popularized by James Clear, refers to the small, incremental changes we can make in our daily routines that cumulatively lead to significant outcomes. This theory suggests that success does not stem from monumental, overnight changes but from the minute, almost imperceptible adjustments we make consistently over time. It's the idea that if you improve just 1% every day, those small gains will compound into remarkable achievements.

As optometrists, the application of atomic habits can profoundly impact our practice and patient care. Consider the power of integrating small, positive habits into your daily routine—writing thank you cards to all new patients, following up with a phone call to all emergency patients, or simply committing to look patients in the eye as we talk. Each small action is a step toward becoming a more effective and compassionate provider. 

However, the core of atomic habits—and indeed, the foundation of any meaningful change—is self-reflection. It's about understanding who we are, what we value, and what we believe in. For me, as a committed member of the POA, every decision I make, every habit I form, is driven by my dedication to advancing the public health of the Commonwealth through eye care. This conviction shapes my actions, from the simplest to the most complex, ensuring they are aligned with my core mission. I have committed that I AM the voice of optometry to my local legislators and it was this conviction that landed me at a local fundraiser recently that introduced a new legislator as a friend to the POA for myself and several other members. 

This principle of self-reflection extends beyond professional practice. It invites us to consider how our identity and beliefs influence our daily habits. Are the actions we're taking each day reflective of who we are and what we want to achieve? Are we making decisions that bring us closer to our goals, or are we caught in patterns that hinder our progress?

In closing, I encourage each of you to ponder the incremental changes you can implement in your life and practice. Reflect on your core mission and let it drive your habits, decisions, and actions. Together, as dedicated doctors of optometry and members of the POA, we can create a ripple effect of positive change, advancing not only our profession, but also the health and well-being of our communities.

James Deom, O.D., MPH, F.A.A.O., FSLS

About the 2024 president...

My name is Dr. James Deom, and I am a proud Doctor of Optometry. In 1985, I was born into a family of five children in the town of Hazleton, PA. I like to say that I was the miracle baby because there was a ten-year age gap between myself and the previous baby of the family—and my mom agrees! 

My mom was a schoolteacher, and my dad was an artist who had various jobs while I was growing up. I had a good childhood, played sports, was active in school, and didn’t want for anything. A pivotal moment in my childhood was the passing of my father from a long battle with cancer in 1996, which I think ultimately taught me from a young age the importance of health and the fragility of life.

Later, I graduated from Bishop Hafey High School, then started at Muhlenberg College and finished at Wilkes University before matriculating into Salus University, where I would attain the degree of Doctor of Optometry as well as Master of Public Health. 

Fast forward ten years since my graduation from Optometry school, and I am living a life beyond my wildest dreams. I met the love of my life in undergrad—Jillian, who is a Doctor of Physical Therapy—and married her. We’ve already had three beautiful children, and we have another on the way. I could not be more grateful for all the wonderful gifts the profession of Optometry has given us. 

I am the proud co-owner of a four-location private practice with nine of the best docs around. There is not a day that goes by that I am not excited to go to work and help people lead better lives. I love Optometry and that is why I decided on the first day of orientation in Optometry school that I was going to work to do whatever it was within my power to make sure the profession of Optometry not only continued, but also improved. 

We have much work to do but as we embark on 2024 and the endless possibility it provides, let’s not forget who we are and the gifts we have been given. I would like 2024 to be the year of communication so that you feel plugged in and connected and aware of the hard work the volunteers and staff are doing. So, stay tuned for regular updates from your favorite eye guy from Hazleton! It’s going to be a great year! 

James Deom, O.D.

POA President