From Connection to Commitment: A Journey in the POA

Back in 2007, shortly after graduating from Pennsylvania College of Optometry, I attended one of my first local society meetings. This particular meeting wasn’t my very first—I remember because my first meeting came with an unintended souvenir: a speeding ticket—but this one stayed in my memory for a different reason entirely. It was not the continuing education that I remember, or if they talked about legislative efforts, or if they asked for a PAC donation, though most likely all of those things happened. What I remember is the friendly face of Dr. Becca Bateson. She immediately introduced herself, made me feel welcomed and included, and in so many words “voluntold” me that being an officer of the Southwestern Optometric Society Board was not a matter of if, but when. 

That simple connection was transformative. Dr. Bateson's encouragement sparked a journey that has since grown into a professional and personal network spanning the Commonwealth. Today, as I write to you as President of this remarkable association, I reflect on how one person’s gesture opened the door to years of friendships, mentorships, and mutual support.

The Value of Membership: More Than the Tangible

The decision to join or renew membership in an organization is based on perceived value. Tangible benefits like continuing education, legislative advocacy, and third-party support are significant, but the unspoken, often overlooked benefit is perhaps the most impactful: relationships.

My focus for 2025 is on membership. I have an ambitious goal of adding 100 new members in 2025. These new members will bring new ideas, viewpoints, and talents that can support the POA’s vision to create access to high quality eye-health and vision care for all citizens of Pennsylvania. And we will continue our mission to provide education, advocacy, and support for the optometrists of Pennsylvania with greater strength in numbers.

How Can We Achieve This Together?

Dr. Maya Angelou wisely said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” I can attest to the truth of this statement, and we hopefully all have similar stories of how we have been made to feel welcome at our local society or POA meetings. Each of us has the power to replicate that experience. Every POA member is an ambassador for the association, capable of reaching out to non-members and inviting them to experience the camaraderie we share. A simple gesture—like offering a seat at the table—can make all the difference.

A Call to Action

The decision to join or renew membership is based on perceived value. What greater value is there than the relationships that we have in life? This association thrives on its members’ collective strength and commitment. I challenge each of you to think about your role in fostering these connections. Can you be the friendly face that welcomes someone new? Can you show the relational value that forms the foundation of our professional benefits?

Let’s make 2025 a milestone year for membership, community, and advocacy. Together, we can ensure the POA continues to be the organization for all optometrists in Pennsylvania.

Jessica Young, O.D.

POA President

Advancing the Scope of Practice for Pennsylvania Optometry

As optometrists, we have the privilege of being the first line of defense in protecting our patients' vision and eye health. However, as the demands of healthcare evolve, so too must our ability to provide comprehensive care. The need to advance the scope of practice for optometry in Pennsylvania has never been more critical. It’s not just about enhancing what we can do—it's about ensuring that our patients receive the best possible care and that our profession continues to thrive in the future.

Across the country, we’ve seen significant strides in scope expansion. States like Kentucky, Louisiana, and Oklahoma have successfully advanced their scope of practice, allowing optometrists to perform procedures such as laser surgeries, administer injections, and manage a broader range of ocular conditions. These advancements didn't happen overnight—they were the result of persistent advocacy, rigorous training, and a commitment to patient safety.

One of the most compelling arguments in favor of scope expansion comes from a study that evaluated the safety and effectiveness of advanced optometric procedures. This study found that doctors of optometry perform these procedures with a high degree of safety, comparable to other healthcare providers. The findings underscore what we have known all along: that with the right training and education, optometrists are more than capable of delivering advanced care safely and effectively.

So, why should Pennsylvania optometrists advocate for scope expansion? Here are the top five reasons:

1. Improved Access to Care: Expanding our scope allows patients to receive comprehensive care more quickly, without unnecessary referrals or delays.
2. Enhanced Patient Outcomes: With the ability to manage more complex cases, optometrists can provide more timely interventions, leading to better outcomes for our patients. 
3. Cost-Effective Care: By enabling optometrists to perform advanced procedures, we can reduce the overall cost of eye care by minimizing the need for multiple specialists.
4. Reduction in Healthcare Burden: As primary eye care providers, expanding our scope allows us to alleviate the burden on other healthcare providers, particularly in underserved areas.
5. Professional Growth and Satisfaction: Scope expansion opens new avenues for professional development, allowing us to grow and excel in our careers while meeting the evolving needs of our patients.

While many optometrists in Pennsylvania are content with their current practice, it is essential to recognize that scope expansion is not just about today—it’s about our future. It's about ensuring that the next generation of optometrists has the tools and authority to meet the challenges of tomorrow's healthcare landscape. 

If we are not advancing, we are moving backward, not just simply standing still. By resisting change, we risk being left behind, not only as a profession but in our ability to provide the highest standard of care to our patients. As we look to the future, let’s remember that the fight for scope expansion is not just for us—it’s for every optometrist who will follow in our footsteps, and for every patient whose vision and quality of life depend on our care.

Let’s work together to ensure that Pennsylvania remains at the forefront of optometric care, providing our patients with the best that our profession has to offer.

In Service and Progress,  

James Deom, O.D., M.P.H., F.A.A.O., F.S.L.S. 

President, Pennsylvania Optometric Association

A critical moment for children’s vision legislation

Dear colleagues,

As we reflect on the recent completion of the Pennsylvania state budget, we find ourselves at a critical juncture. While many important issues were addressed, our children's vision legislation, which aims to make comprehensive eye exams mandatory for children prior to entering school, was not passed or even voted out of committee. However, we have one final opportunity to change that—a chance akin to a hail Mary pass in football or a buzzer-beater shot in basketball. This fall, before we enter a new legislative session next year, we must rally together to advocate for this crucial legislation.

The Importance of Comprehensive Eye Exams for Children

Every day, we see firsthand the difference that early detection and treatment of vision problems can make in a child's life. Comprehensive eye exams are essential for diagnosing conditions that can significantly impact a child's learning and development. Issues such as amblyopia, strabismus, and significant refractive errors often go undetected without a thorough eye exam, leading to difficulties in school and beyond.

The future of the children of the Commonwealth depends on us. By making comprehensive eye exams a standard requirement before children enter school, we can ensure that every child has the visual foundation necessary to succeed academically and socially. This legislation is not just about eye health; it’s about giving our children the best possible start in life.

Rallying for Change: Engaging Hearts and Minds

To achieve this goal, we must appeal to the hearts and minds of our patients and legislators. Share your stories with your patients—stories of children whose lives have been transformed by timely eye care. Encourage them to contact their legislators and express their support for the children’s vision legislation. Personal testimonials can be incredibly powerful in demonstrating the real-world impact of this initiative.

Additionally, you must reach out to your local representatives. Explain the importance of early detection and treatment of vision problems and how this legislation can make a profound difference in the lives of countless children. Emphasize that investing in children’s vision now will pay dividends in their future success and well-being.

A Unified Effort

Our association is committed to supporting you in this advocacy effort. We will provide resources, talking points, and guidance on how to effectively communicate with patients and legislators. Together, we can create a groundswell of support that cannot be ignored.

In closing, I urge each of you to take action. The window of opportunity is narrow, but with a unified and determined effort, we can achieve our goal. The future of the children of the Commonwealth is in our hands. Let us seize this moment and ensure that every child has the chance to see clearly and succeed fully.

Thank you for your dedication and commitment to this vital cause.

Sincerely,

Dr. James Deom

POA President

Navigating life's path

Dear Colleagues,

As the Pennsylvania Optometric Association moves through another year, it's crucial to remind ourselves of the core mission that binds us together: advocating for our patients and tirelessly working to protect and expand the scope of practice for optometrists to the full extent of our education and training. Our dedication to this mission is exemplified through our extensive educational outreach and the ongoing efforts to ensure that every Pennsylvanian can experience the highest quality of life through optimal vision health.

This year has been particularly significant as we mark the culmination of over two decades of advocacy and public education focused on children's vision. Our efforts have always been fueled by the transformative stories of children who see the world clearly for the first time, thanks to the simple yet profound impact of a correct vision diagnosis followed by treatment with glasses or contact lenses. These stories inspire us and highlight the profound difference our profession can make.

However, today, I want to share a different kind of story—a reminder that our work impacts lives beyond the immediate scope of childhood vision care. Recently, a 68-year-old man visited my office. While waiting, he read a flyer about the POA's children’s vision initiatives. This gentleman was 20/50 best corrected in both eyes, a condition that went undiagnosed until his 30s when he first received glasses during a prison term. He shared with me how he felt that his undiagnosed vision problems contributed to his challenges in school and ultimately led him down a path that resulted in his incarceration. He wondered if his life might have been different had he received the vision care he needed as a child.

This encounter serves as a powerful reminder of the broader social implications of vision care. It underscores the importance of our commitment to ensuring comprehensive eye health and vision care for all ages. This man’s story is a testament to the critical need for universal access to optometric services—not only for children but for every individual at every stage of life.

As we continue to advocate for the access of optometric practice, let us also remember the profound societal impact that can result from our dedication to vision health. Our efforts have the power to change lives in ways that reach far beyond the exam room, influencing the educational, social, and even judicial trajectories of those we serve.

Let's carry forward our commitment to advocating for comprehensive eye care, reinforcing the notion that good vision is a cornerstone of overall health and well-being. Together, we can ensure that no one, irrespective of age or life circumstance, has to navigate life's path without the clear vision they deserve.

Warm regards,

James Deom, O.D. MPH F.A.A.O. FSLS 

President

Pennsylvania Optometric Association

The Keystone to Atomic Habits: Transforming Optometry Practice through Self-Reflection

In the dynamic world of healthcare, particularly within the domain of optometry, the pursuit of excellence and the continuous advancement of our practice is paramount. As dedicated members of the Pennsylvania Optometric Association (POA), we strive to elevate public health standards across the Commonwealth through comprehensive eye care. My personal journey, deeply intertwined with this mission, has led me to explore various methodologies that can enhance our effectiveness as practitioners and individuals. One such transformative approach is the theory behind atomic habits, a concept that, when applied, can revolutionize our professional and personal lives.

Atomic habits, a term popularized by James Clear, refers to the small, incremental changes we can make in our daily routines that cumulatively lead to significant outcomes. This theory suggests that success does not stem from monumental, overnight changes but from the minute, almost imperceptible adjustments we make consistently over time. It's the idea that if you improve just 1% every day, those small gains will compound into remarkable achievements.

As optometrists, the application of atomic habits can profoundly impact our practice and patient care. Consider the power of integrating small, positive habits into your daily routine—writing thank you cards to all new patients, following up with a phone call to all emergency patients, or simply committing to look patients in the eye as we talk. Each small action is a step toward becoming a more effective and compassionate provider. 

However, the core of atomic habits—and indeed, the foundation of any meaningful change—is self-reflection. It's about understanding who we are, what we value, and what we believe in. For me, as a committed member of the POA, every decision I make, every habit I form, is driven by my dedication to advancing the public health of the Commonwealth through eye care. This conviction shapes my actions, from the simplest to the most complex, ensuring they are aligned with my core mission. I have committed that I AM the voice of optometry to my local legislators and it was this conviction that landed me at a local fundraiser recently that introduced a new legislator as a friend to the POA for myself and several other members. 

This principle of self-reflection extends beyond professional practice. It invites us to consider how our identity and beliefs influence our daily habits. Are the actions we're taking each day reflective of who we are and what we want to achieve? Are we making decisions that bring us closer to our goals, or are we caught in patterns that hinder our progress?

In closing, I encourage each of you to ponder the incremental changes you can implement in your life and practice. Reflect on your core mission and let it drive your habits, decisions, and actions. Together, as dedicated doctors of optometry and members of the POA, we can create a ripple effect of positive change, advancing not only our profession, but also the health and well-being of our communities.

James Deom, O.D., MPH, F.A.A.O., FSLS

About the 2024 president...

My name is Dr. James Deom, and I am a proud Doctor of Optometry. In 1985, I was born into a family of five children in the town of Hazleton, PA. I like to say that I was the miracle baby because there was a ten-year age gap between myself and the previous baby of the family—and my mom agrees! 

My mom was a schoolteacher, and my dad was an artist who had various jobs while I was growing up. I had a good childhood, played sports, was active in school, and didn’t want for anything. A pivotal moment in my childhood was the passing of my father from a long battle with cancer in 1996, which I think ultimately taught me from a young age the importance of health and the fragility of life.

Later, I graduated from Bishop Hafey High School, then started at Muhlenberg College and finished at Wilkes University before matriculating into Salus University, where I would attain the degree of Doctor of Optometry as well as Master of Public Health. 

Fast forward ten years since my graduation from Optometry school, and I am living a life beyond my wildest dreams. I met the love of my life in undergrad—Jillian, who is a Doctor of Physical Therapy—and married her. We’ve already had three beautiful children, and we have another on the way. I could not be more grateful for all the wonderful gifts the profession of Optometry has given us. 

I am the proud co-owner of a four-location private practice with nine of the best docs around. There is not a day that goes by that I am not excited to go to work and help people lead better lives. I love Optometry and that is why I decided on the first day of orientation in Optometry school that I was going to work to do whatever it was within my power to make sure the profession of Optometry not only continued, but also improved. 

We have much work to do but as we embark on 2024 and the endless possibility it provides, let’s not forget who we are and the gifts we have been given. I would like 2024 to be the year of communication so that you feel plugged in and connected and aware of the hard work the volunteers and staff are doing. So, stay tuned for regular updates from your favorite eye guy from Hazleton! It’s going to be a great year! 

James Deom, O.D.

POA President

The year we've had

As the end of 2023 approaches, I am incredibly proud of the Pennsylvania Optometric Association (POA) this year. We embarked on our journey with a goal of “breaking down the silos” and fostering increased lateral communication within our organization. What I have come to realize is, through our efforts, while those silos grew stronger, we developed better interconnectivity with sideward communication, effectively bridging the pillars of our organizational structure. We should take pride in the foundational work we have laid, and we will continue to build upon this spirit of collaboration. 

Let's delve into more of our collective achievements over the past months. We have actively contributed to Salus University's strategic efforts to attract more students to the profession of optometry. Our Proactive Optometry Initiative has gained significant momentum with pledges from many of our members. If you have not already pledged, please do so here. Our keyperson program has undergone thorough evaluation and is evolving into a more comprehensive strategy. This restructuring will provide a solid foundation for our grassroots efforts as we progress toward our legislative goals.

Additionally, we have successfully trained dozens of optometrists across our Commonwealth to perform advanced laser procedures, in partnership with and presented by Salus University on both the eastern and western sides of Pennsylvania. We are well-positioned to explore the modernization of our scope of practice in the near future. Our collaborative efforts with the Pennsylvania Academy of Ophthalmology have expanded, with their request for referral sources for scleral contact lenses and low vision services. We promptly answered this request for action. Please sign up here and here if you would like to be considered as an office providing these services and materials. Our initiative allows ODs, DOs, and MDs to refer through the POA to participating offices. 

In late September, the POA partnered with VSP and the Salvation Army to provide comprehensive eye exams and glasses to individuals in need in Harrisburg. Over two days, our doctors and supporting staff cared for over 220 people, making a substantial difference in their lives. Recently, the POA has enlisted new legal counsel from Tucker Arensberg, PC. They are a full-service law firm with over 80 attorneys who will specialize in addressing the diverse needs of the POA and its members. The POA is deeply grateful for the decades of service and expertise provided by our former counsel, Attorney Greg Knight. We wish him well in his future endeavors and will always consider him a friend of the POA. 

Our legislative affairs committee remains dedicated to advancing our children's vision bill. Once this law is codified, it will be crucial that our Children's Vision Care Alliance (CVCA) be prepared for action, so sign up here. This alliance is not exclusive to vision therapy or pediatric optometrists; it is open to all who work with children giving them access to a first line comprehensive eye exam. If you see kids in any capacity, please sign up. 

In closing the year, the POA will be involved in assisting the Governor’s Office with his executive order directing the Pennsylvania Department of Aging to develop its Master Plan for Older Adults. Identifying early and treating visual conditions in an aging population will be a prominent focus within this Master Plan. 

As we reflect on all we have accomplished this past year, I am filled with optimism for our future. Let's continue to move onwards and upwards, as 2024 is just around the corner! I look forward to seeing you there!

Jesse
Jesse Jones, O.D.
POA President

Accessible, comprehensive eye care

 As this summer comes to an end, the POA stands proudly at the forefront of a transformative season filled with dedication, outreach, and innovation. Guided by a shared commitment to create access to high‐quality eye health and vision care for all citizens of Pennsylvania, we reflect on the journey that has brought us to this moment and look ahead with optimism and determination.

The POA has exemplified the true essence of its mission—providing education, advocacy, and support for Doctors of Optometry to be licensed and equipped to practice to the fullest extent of their training. Our tireless efforts in raising awareness, advancing education, and advocating for accessible eye care services for all Pennsylvanians have resonated.

One of our cornerstones this summer has been our unwavering commitment to children’s access to our care. We recognize that a well-informed community is an empowered one, capable of making informed decisions about their children’s ocular health. From informative public outreach to engaging social media campaigns, the POA has harnessed every platform to disseminate critical information about the importance of regular eye examinations for our children. The detection of eye conditions, and the benefits of adopting a proactive approach to eye care early on could change the life of a child. Here’s an interview with POA Past President Dr. Tracy Sepich where she explains the benefits and importance of consistent and preparatory eye exams in children. 

Moreover, this summer has been marked by our dedication to outreach. We continue to volunteer our care for underserved communities, partnering with POA Business Partner VSP Vision to provide free comprehensive eye exams and eyewear to those who need it most at the Salvation Army Harrisburg Capital City Region. By dismantling barriers to access, we've opened doors to a brighter future for those we help, ensuring that poor vision will no longer be a hindrance to their aspirations. Volunteers are always welcome to join us at the free eye exam event. You can register here. 

As President of the POA, I am profoundly grateful for the dedication and passion demonstrated by each member of our association. Your commitment to our shared vision and mission has been the driving force behind our collective success. Let us move forward with renewed vigor, embracing the challenges and opportunities that await us in the coming months.

In conclusion, let the spirit of this summer serve as a reminder that our objectives are attainable when we work together toward a common goal. Check out the POA's Strategic Plan here.

The POA will continue to champion accessible, comprehensive eye care, fostering a healthier and brighter future for our Commonwealth.

Please enjoy the last few days of summer. I hope to see you all in Bedford this November.

Most sincerely,

Jesse

Jesse Jones, O.D.

POA President

Looking back...and ahead

The first quarter is now in the rearview mirror and we are well into spring. Let's take a few moments to look back at what we have accomplished over the last couple of months at the POA and what we have set our sights on for this coming summer and fall. 

In late March, there was a substantial showing of POA optometrists at Senator Chris Gebhard’s fundraiser. The Senator, currently sponsoring the children’s vision bill, and his staff were impressed by the number of ODs present at the event and appreciative of the tremendous support shown. Leading into April, our annual Spring Congress in Gettysburg was a massive success! There was an array of quality continuing education with high attendance, robust engagement between industry supporters and doctors in the exhibit hall, roaming Welcoming Ambassadors, the second POA Board meeting of 2023, our House of Delegates, the annual POA Awards Ceremony, and plenty of social events for friends and families to mingle and have some fun. It was a memorable weekend for sure!

In March and April, the POA and the Pennsylvania Academy of Ophthalmology (PAO) continued a dialogue on several different initiatives where Optometry and Ophthalmology are confident we can work together. Some of these efforts will include low vision, scleral and medically necessary contact lenses, third party center mutual challenges, and medicaid.

From June 21 to 24, Optometry’s Meeting and AOA on Capitol Hill will be held  in Washington, D.C. Please contact me, or the POA office, if you would like to act as a Pennsylvania delegate at the AOA House of Delegates. Please also consider advocating with us for our patients and our profession on the Hill in Washington that same weekend. 

Keep alert for more details on another course on Ophthalmic Laser Procedures for the Anterior Segment presented by Salus University and supported by the POA. It will be on the road in Western Pennsylvania sometime this fall. 

Additionally, you should save the dates of September 29 and 30 to volunteer in Harrisburg by performing eye exams in an underserved area. 

And lastly, please join us November 1 to 3 for our final 2023 POA Board of Directors meeting and Fall Educational Conference with an exhibit hall in luxurious Bedford Springs!

I am immensely proud of what our POA Board, committees, and staff have accomplished so far this year. Let the hard work and collaboration continue! I look forward to seeing you again soon and, of course, meeting new people too.

Appreciatively,

Jesse

POA's upcoming events

Winter is flying by and spring is almost here! So far, 2023 has been very productive for the POA. The course presented by Salus University in partnership with the POA, Ophthalmic Laser Procedures for the Anterior Segment, was a huge success. Dozens of optometrists successfully completed this high-quality training. If you missed it, don’t worry, the opportunity for this instruction will be provided again soon. 

Since the first Board of Directors meeting in January, the POA’s volunteer committees and Board have been active. The Legislative Affairs Committee reported in early January that Senator Chris Gebhard released a co-sponsorship memoranda increasing the effectiveness of eye health examinations for our children in Pennsylvania, which the POA fully supports. Please contact the POA office if you need talking points to help communicate the importance of this bill to your legislators. 

Additionally, the new Diversity, Equity, and Inclusion Committee participated in a workshop entitled “Moving Toward Inclusion and Belonging”. The POA will continue pursuing these important efforts as it continues to grow its membership. Please check out the updates from other POA committees in this edition of the Keystoner as well. 

The POA’s annual Spring Congress is right around the corner, on March 30th to April 2nd, at the Wyndham Gettysburg Hotel. Aside from the Board of Directors meeting, continuing education, and House of Delegates, it will be your chance to take in all that historic Gettysburg has to offer. As an alumnus of Gettysburg College, I know you’ll love your experience there. In addition to the many tours and museums, you won’t want to miss some of our special events. There will be the 2023 Gettysburg Historic Road Rally, our annual awards ceremony, a Saturday night ghost gathering, the exhibit hall with tons of eager and knowledgable company representatives, and the State of the Association Lunch. On Friday, you’re invited to my “Represent your Alma Mater” night at the Battlefield Brew Works featuring, none other than, The Mark Margolies Band live onstage! Every attendee will get a free CD. Be sure to wear your school gear and bring any paraphernalia from your institution. What a fun, action packed weekend it will be. 

After the Spring Congress, the POA will continue its work on your behalf. Please take a moment to look at the POA committee structure and see if you find an area of interest that you would like to participate in. If so, inform me or Ilene Sauertieg of the POA staff at Ilene@poaeyes.org. 

Keep an eye out for news of the next POA lobbying day in Harrisburg, due to be held in the late spring to early summer. Also, mark your calendar for an event in Harrisburg where POA volunteers and paraoptometrics will be providing eye exams in an underserved area on September 29th and 30th. 

I am incredibly excited to be with old friends and see new faces in Gettysburg. See you soon!

Jesse Jones, O.D.

POA President

Your POA to do list

Happy New Year, everyone! I am honored, excited, and motivated to lead the POA for 2023. I’m looking forward to working with those I know well and getting to know new people, too. The POA Board of Directors is enthusiastic to meet those interested in contributing their skills in advocating for optometry. I hope everyone is refreshed and ready for an effective and efficient year. 

As we review our to do lists for this upcoming year, the following are some items you might add to yours:

First, open the POA Table of Organization. Examine the intricate structure of our organization and how it works for you, your colleagues, and, ultimately, your patients. It's impressive, isn’t it? 

Then, you can get more acquainted with the specific goals and action plans to be carried out within each committee. Consider if any of the committees are of particular interest to you and contact me, the POA office, or a POA Board member if you would like to serve. 

Next, check out the POA keyperson program. You can look up your current senators and representatives, and educate yourself with valuable keyperson training programs and materials. When contacting your legislators, inform them of your availability to discuss anything relating to eye care and our legislative efforts including our children’s vision initiative and scope modernization. 

Check out our Pennsylvania Diabetic Eye Health Alliance and Children’s Vision Care Alliance. When reviewing these important programs, assess if you are maximizing what these programs have to offer to you and your patients. Don’t forget to request the new near point card for school nurses in your area! Also, get two hours of TPA CE toward your license by registering for the “Innovations in Pharmaceuticals and Their Clinical Applications” webinar by Dr. Paul Karpecki on January 23. 

Additionally, get reacquainted with POPAC and consider committing to a monthly donation if you haven’t already. Learn how our organized political action has expanded to incorporate grassroots efforts lined out in the Proactive Optometry Initiative.

Finally, please mark your calendars for the POA Spring Congress in Gettysburg from March 30th to April 2nd along with our Fall Education Conference in Bedford Springs November 1st through 3rd. I am eager to see as many members as possible in person this year. We are developing creative new ways to expand and improve our efforts in welcoming and including all optometrists in Pennsylvania. The POA will also be enhancing communication in all aspects within the POA Board, POA staff, POA committee structure, general membership, and to non-members and the public. 

I anticipate a successful year, building on the hard work of the POA’s previous leadership and doing my best to direct and support current leadership. I will also strive to create new leadership for the future of our POA. See you soon!

Appreciatively,

Jesse Jones, O.D.

POA President

Access Low Vision in Pennsylvania

I am so proud of what we at the POA have achieved this year. The POA has provided leadership development for over 40 members and established a new Diversity, Equity and Inclusion (DEI) Committee. Additionally, we have developed a new POPAC Proactive Optometry Initiative. After advocacy efforts this year, we've seen the successful passage of the Early Eye Drop legislation. We have even supported Salus University’s Ophthalmic Lasers Procedures for Anterior Segment certification course. You can register here. 

In addition to our established initiatives with the Pennsylvania Diabetic Eye Health Alliance (PDEHA)  and Children’s Vision Care Alliance (CVCA), the POA has now formed a Low Vision Awareness Committee. The overall purpose of the Low Vision Awareness Committee is to promote Low Vision awareness to Optometrists, Ophthalmologists, other health care providers, and the general public.

We are reminding our members that the standard of care for a patient with low vision is to refer to one of the many Optometrists in Pennsylvania who provide Low Vision rehabilitation.

So, what constitutes a referral for Low Vision services? No longer is the trigger for a referral to Low Vision a certain visual acuity, visual field or diagnosis. The standard of care now is to refer any patient who is struggling with at least one activity of daily living due to their vision loss. Examples could be: difficulty reading mail or pill bottles; trouble keeping up in school (at any age); concerns about driving; difficulty performing work-related tasks; difficulty traveling through unfamiliar environments; trouble reading books, magazines, or computers; inability to see favorites hobbies or past-times; difficulty seeing to provide self-care such as shaving; or difficulty seeing to perform housekeeping such as cooking and laundry. 

If you have provided the best optical correction, but your patient is still struggling, please refer to a Low Vision Optometrist. They can tackle the problem, not only by traditional glasses or contact lenses, but also by use of lighting, contrast, prisms, modified working distances, eccentric fixation, various forms of optical and electronic magnification, training with these devices and techniques, and referrals as needed to other supportive professionals. The earlier the Low Vision Optometrist can become involved, the more successful your patients are likely to be.

Of course, at no time should Low Vision care replace proper medical or surgical intervention. But do remember, Low Vision is an essential treatment modality to those with visual impairments. Also, please do not prejudge a patient’s ability to adapt to Low Vision care or pay for the services. Low Vision consultations are generally covered under a patient’s medical insurance. If not, other funding sources are available such as the Pennsylvania Bureau of Blindness and Visual Services. Get to know your local Low Vision Optometrists. They can guide you. Consider the Low Vision Optometrist a part of your team. They do the rehabilitation and you continue to be the patient’s primary eye care Optometrist.

If you are a POA member who provides Low Vision Rehabilitation, please make sure your AOA profile indicates you have a special emphasis in Low Vision Rehabilitation. Also, join the AOA Vision Rehabilitation Advocacy Network by signing up on the AOA website under practice > specialties > Vision Rehabilitation. By identifying yourself as a Low Vision Provider with your professional association, your colleagues and the general public will be able to find you on the AOA and POA “doctor finder” under Low Vision Emphasis. If you are not a Low Vision provider, search on the AOA or POA websites for a Low Vision Optometrist in your area.

I want to thank the POA for all its support. I ask members to stay involved, join PDEHA, join CVCA, and join or refer to POA Low Vision Optometrists. Become a keyperson. Join the Proactive Optometry Initiative. We all know that Optometry is the premier eye care profession in Pennsylvania. Let’s keep it that way. Great things are being planned for 2023, and I look forward to continued success for Optometry in Pennsylvania. 

Tracy Carpenter Sepich, O.D., M.S.

Doctor of Optometry

Masters of Science in Low Vision Rehabilitation

POA's bringing eye care to the children

One in five children has a vision problem. These vision problems may affect a child’s ability to learn, play, socialize, and develop positive self-esteem. The National Academies of Science, Engineering, and Medicine’s vision report underscores that comprehensive eye exams are “the gold standard in clinical vision care to most accurately identify and diagnose vision problems.” The American Optometric Association and Pennsylvania Optometric Association recommend children receive a comprehensive eye examination during the first year of life, between the ages of 3 and 5, before entering 1st grade, and annually thereafter. 

As Doctors of Optometry, we are uniquely qualified to assess and treat children’s vision and ocular health. This year, the POA is practicing what it preaches. The Association has held a long-time position that vision screenings, even by competent professionals, are not sufficient replacements for eye examinations by licensed optometrists.

In September, the POA, in cooperation with VSP Vision™ Eyes of Hope® and the Salvation Army Harrisburg Capital City Region, is providing approximately 200 free eye exams to children who would otherwise not receive care. The eye exams will take place on the 16th and 17th at the Salvation Army on 29th street. POA member optometrists, as well as supporting staff and students, will examine children and others of the underserved community in need of eye care as identified by the Salvation Army. VSP Vision™ Eyes of Hope® is providing the eye exam equipment, maintaining the medical records, and supplying glasses to those children in need, while the Salvation Army will provide follow-up care.

The POA’s initiatives for children’s vision do not end with the free eye exams—there are also ongoing discussions and education provided for free to school nurses, as well as free member materials to showcase the importance of eye examinations in the practice. Additionally, the POA supports current legislation to ensure all children receive the eye exams they deserve. 

Please remember to educate your patients, staff, schools, and community about children’s vision—reading teachers, pediatricians, and family physicians play vital roles in a child’s eye health also. You can teach this important community with the Kids Welcome Here posters and brochures, which are available to POA members free of charge, and Vision is Elementary posters, which are available for school nurses. Through the Children’s Vision Care Alliance, the POA has developed near point cards and a presentation to further educate school nurses of optometric care. The POA has developed all these materials for its members, but it needs you to get the word out. By joining the CVCA, you become part of a network of POA member optometrists dedicated to providing quality eye care to children. 

Thank you to the optometrists, staff, students, and other volunteers assisting in the September eye exams. Thank you to VSP Vision™ Eyes of Hope® and the Salvation Army Harrisburg Capital City Region for their cooperation.

Finally, a special thank you to the POA’s Ilene Sauertieg, who persisted to make the event, first conceived by our late executive director, Joe Ricci, into a reality.

Tracy Carpenter Sepich, O.D., MS
POA President

A strong POA is a diverse and inclusive POA

The Pennsylvania Optometric Association has a long history of providing member benefits ranging from advocacy to education. The Association provides a voice for optometry in Harrisburg and Washington, D.C., offers problem-solving and maintains ongoing relationships with third-party payers on behalf of our members. POA membership opens the door to premium opportunities with buying groups, investment strategies with Fischer Financial, insurance, discounts with Element Risk Management, HIPAA compliance solutions with Abyde, and consultative services with POA legal counsel. Additionally, the POA Electronic Claims Service helps you submit claims to third-party payers while also generating income to reduce membership dues.

When the COVID shutdown hit, we devised quality online education, which has continued as an option in addition to our revived in-person educational offerings, and we will continue to provide cutting-edge education as we explore scope expansion.

Through the Children’s Vision Care Alliance, we form relationships with school nurses statewide, and provide members with no-cost posters, brochures, and presentations to educate local schools and families on the importance of eye examinations. We have similar materials available to promote the need and accessibility of diabetic eye examinations by optometrists through the Pennsylvania Diabetic Eye Health Alliance. These programs keep our member optometrists involved and relevant in these essential areas of vision and eye care. 

We partner with the Pennsylvania Paraoptometric Association which provides education as well as networking and professional development opportunities for your staff. The AOA Paraoptometric Resource Center also provides staff training and certification.

We support our fourteen local optometric societies so members can attend meetings, obtain CE, network, and advocate locally. We work closely with the Pennsylvania Student Optometric Association to recruit new members and keep our initiatives current and relevant.

We update our members through email and this bi-monthly newsletter, which includes a classified section to assist members with practice and equipment sales and job searches.

A new addition to our association structure is a Diversity, Equity, and Inclusion (DEI) task force. As a result of responses to our 2021 membership survey, our new strategic plan calls for the creation of this DEI task force. This initiative is important in making sure all optometrists in Pennsylvania have a home in the POA. We need to make sure all optometrists know they are valued and welcomed. We want optometrists with a variety of backgrounds to contribute to the volunteer structure of the POA. We will be stronger as an association if we have a diverse community of members involved.

In an effort to recognize the AOA’s dedication to all people, at the 2021 AOA House of Delegates, the following statements were added to the Optometric Oath: “I WILL provide professional care for the diverse populations who seek my services, with concern, with compassion and with due regard for their human rights and dignity.  I WILL work to expand access to quality care and improve health equity for all communities.”

Please recognize we all have biases. Please educate yourself. Please attend local conversations about diversity in your community. Simply saying we are welcoming is not enough. When you are at a conference, sit next to someone who does not look like you. Stop into local optometry practices in various settings and invite them to your local society meetings.

I hope to foster a POA in which optometrists of all backgrounds, lifestyles, and practice styles know they belong, are safe and valued, and work together for our common goals. My hope is by nurturing a diverse and inclusive association, we will become better providers and serve a greater community with more acceptance and positive results.

Little things matter. Respect, even in small ways, matters.

If you have an interest in strengthening the POA by participating in the new POA DEI task force, contact me at tsepich@restoreeyecare.com or the POA office at mail@poaeyes.org. Thank you.

Tracy Carpenter Sepich, O.D., MS

POA President

Welcome Jennifer Keeler, CAE

I am thrilled to introduce the Pennsylvania Optometric Association’s new executive director, Jennifer Keeler, CAE. 

Looking Back

As you are aware, the POA suffered a tragedy on October 2, 2021 with the passing of our executive director, Joseph Ricci, Esquire. Joe was a well-respected professional and friend to many. He served the POA effectively, enthusiastically, and with great integrity for five years and was in the process of planning for five more. Joe was a mentor and role model to many other executive directors and leaders in and outside of optometry throughout the country. He will be sadly missed, but mostly remembered with great affection and esteem.

The moment the extent of Joe’s illness became apparent, POA President Dr. Edward Savarno demonstrated the great leader he is. Even during the grief of losing a friend and colleague, Dr. Savarno quickly assembled POA staff leadership and the POA Board of Directors to firstly take care of immediate business of the POA so we would continue to serve our members and, secondly, consider how we would move forward to best serve the POA now and in the future. With the hard work and dedication of a truly awesome POA staff and supportive POA volunteer structure, we were able to keep the association moving forward in every aspect, including completing our strategic plan, successfully hosting in-person continuing education, Board meeting, and a House of Delegates, initiating a leadership development program, receiving forgiveness of our second PPP loan, and simply maintaining all the other amazing projects our POA staff works on each day.

I also thank all the POA Past-Presidents and volunteers who offered not only condolences, but also time and talent to help us negotiate our transition. Special appreciation is extended to Dr. Charles Stuckey, who is not only an active volunteer member and Past-President, but also served as our long-time Executive Director before Joe. He came out of retirement to return to the POA as our interim executive director, giving us the time to properly search for not a quick solution, but the best solution for the association going forward.

The Process

Under Dr. Savarno’s leadership, and with support from the POA Board of Directors, we embarked on the overwhelming task of finding our next executive director. After consulting with other states who recently went through the same process, we hired Executive Recruitment Services to assist us in advertising the position, gathering and sorting resumes, providing screening phone interviews, and completing appropriate background checks. This involved the input again of the entire POA Board and staff leaders. 

Looking Forward

We are so pleased to announce that Jennifer Keeler, CAE, has accepted the position of the Pennsylvania Optometric Association’s Executive Director, effective May 16, 2022! Jennifer is a Chief Executive Officer with over 25 years of experience in association management and specializes in health-related professional associations. As of the time of writing this, she is currently the Executive Director of the Pennsylvania Veterinary Medical Association and formerly held executive positions for the World Surgical Foundation and the Pennsylvania Medical Society. She is a Summa Cum Laude graduate of Boston College and has received many accolades and awards from the American Academy of Dermatology, the American Academy of Ophthalmology, and the American Academy of Otolaryngology. However impressive her resume may be, she secured this position during her interview when she demonstrated her commitment to the people in this association; our members, our staff, and the patients we serve. I was asked, “Is she a lobbyist? Is she a membership person? Is she a third-party expert?” She is none of these things, but she is all of these things. My answer is she is an executive director. She is a leader. She is willing to learn. She is willing to get the job done in a cooperative and positive manner. She will lead the POA forward for a better future for optometry in Pennsylvania.

Here are a few words from previous supervisors, peers, and staff describing Jennifer and her work: intelligent, professional, fair, honest, hardworking, compassionate. She can be trusted, gives and receives respect, believes in collaborative leadership, empowers, mentors, coaches, and strives to grow professionally. 

Please, everyone, join me in welcoming Jennifer Keeler to the POA!

Tracy Carpenter Sepich, O.D.
POA President

Why do children need the POA?

Did you know there are approximately 1,745,000 students enrolled in Pennsylvania schools? Studies estimate 33% of these students are at risk for vision problems. That is approximately 576,000 students. Did you know 40% of students with learning disabilities have vision issues that affect learning? Did you know Pennsylvania schools spend 9K-15K per student on an IEP (Individualized Education Program), which is required for all special education students? Recent studies have found that children who are spending increasing time on electronic devices have a higher incidence of vision deficits that impact learning. The negative impact of children’s vision problems is likely to get worse if nothing changes. 

Children need the POA because we can uniquely provide the vision and eye care children need to succeed.  The POA's Children’s Vision Care Alliance (CVCA) has been busy educating optometrists, school nurses, and legislators on the importance of proper eye care for our children’s success in and out of the classroom.

Representative David Zimmerman has introduced HB 1343, which would require children in Pennsylvania to have a comprehensive eye health exam when entering school, in 4th grade, in 8th grade, and before qualifying for special education services. This bill currently has 40 co-sponsors with bipartisan support. It is currently in the Education Committee. We feel confident this bill can pass once it is out of committee. 

So, how can you help?  Please attend our Optometry at the Capitol Day in Harrisburg on Monday, March 28, where we will be lobbying for important issues. You are all invited to this investment in the future of Optometry. Please register here: https://pennsylvania.aoa.org/education-and-events/poa-lobby-day. Learn more about POA's legislative efforts and send a letter to your legislator by visiting the Advocacy page here: https://pennsylvania.aoa.org/advocacy.

In addition to contacting your legislators, please consider joining the POA Keyperson Committee or POPAC Fundraising Committee. You don’t need experience. You only need a passion for Optometry and helping our patients.

Finally, keep your eyes open for the new POA Proactive Optometry Initiative to help advance current and future Optometry-friendly legislation, like HB 1343. More information will be available soon!

Let's get back to the children, though. One study showed that when students who were identified with visual deficiencies received proper treatment, their grades significantly improved, whereas without proper treatment, these students continued to underperform, leading to a 12% reduction in wages.  Don’t you want to be part of the solution? Educate yourself. Educate your patients. Educate your local schools. Educate your legislators. Join the CVCA. Become a Keyperson. Support POPAC. If you don’t know where to start, call the POA and we will help you. Your children, and your children’s children, will thank you. I thank you. 

(Citations for the facts included in this editorial can be found on the POA Advocacy webpage.)

Tracy Carpenter Sepich, O.D.
POA President

Why are you a member of the POA?

The beginning of a new year is a perfect time for introspection. What is important to me? Why do I volunteer? Why is the POA important to me? What is important to the POA and its members? 

I know why I volunteer. I want, in my own way and in my own capacity, to make the world a better place. This year, as POA president, I hope I can use my talents to lead the POA to a better place for its members, volunteers, staff, and, most importantly, our patients. 

The POA has just completed its 2022-2026 Strategic Plan, which you can find on the POA website here: https://pennsylvania.aoa.org/about/2022-2026-poa-strategic-plan. Please take the time to read it. This reflects our members’ priorities and provides our road map to achieve success as an association.

In our strategic plan, you will see four strategic priorities that will be addressed by our volunteers and committee structure. These four priorities include: legislative efforts, children’s vision promotions, third party relationships, and finally, building a strong and engaged membership. So, now I start at the end. Today, I want to concentrate on strategic priority number four: “Leverage unused talents among optometrists in Pennsylvania to support the POA’s vision and mission.” We plan to drive membership and engagement for all Pennsylvania optometrists to contribute their unique talents to the POA by: creating a Diversity, Equity, and Inclusion (DEI) task force; increasing the membership numbers of corporate and private equity optometrists; increasing the membership numbers of newly licensed optometrists; and increasing member participation in POA committees.

To that end, we are offering a free leadership development program. It starts with a live meeting on Saturday, February 12 from 1:00 p.m. - 4:00 p.m. at the Hyatt Place in State College and wraps up on Sunday, October 9 from 8:00 a.m. - noon at Seven Springs Mountain Resort in Champion. All intervening events will be via Zoom. We have invited Renee Brauns, a long-time executive at the American Optometric Association, to lead our in-person events and guide us through the year. There is no cost to you for the program and no obligation, but space is limited. You can apply online here: https://pennsylvania.aoa.org/education-and-events/poa-2022-leadership-development. 

The live meetings will include presentations, interactive discussions, and networking opportunities. We will help you understand your leadership style to apply it within your practice, the POA, and everyday life. Our goal is for you to gain leadership skills and a better understanding of the POA, our leadership structure, and volunteer opportunities. If you want to make a difference in your profession or if you want to learn how to become a more effective leader, please apply.

Now, I ask you to please take a moment to consider what is important to you. What are your priorities? What is your vision for 2022? If you would like to see the POA achieve its strategic goals and reach its vision of “creating access to high-quality eye health and vision care for all citizens of Pennsylvania,” please apply to our leadership program. Please volunteer to serve on a POA committee. If you don’t know how to do that, contact me or the POA office. 

I have a vision for the POA. I know we can achieve our goals. That vision includes you. Please help your association by taking a risk and volunteering. The beautiful thing is by helping the POA, you will help yourself and your patients. I will always take that type of risk; everyone wins. Happy New Year.

Tracy C. Sepich, O.D., M.S. (she/her)

POA President

tsepich@restoreeyecare.com

A fond adieu

Have you ever noticed that once you finally figure something out, something changes and you have to adjust? It feels like the last year flew by so quickly. As an association, we started the year virtually, with the pandemic halting yet another Spring Congress. Questions of “will there be a vaccine” lapsed into “which one did you get?” And then there’s the mask thing. One would have thought that someone would have at least mentioned that people had to wear masks in healthcare facilities. Through it all, the POA moved forward. The Children’s Vision bill gained traction and now has 40 co-sponsors thanks to the hard work of our legislative team. The Keyperson Committee and Legislative Affairs Committee collaborated to make “How To” educational videos for legislator meetings. The Children’s Vision Care Alliance (CVCA) also grew, developed talking points, a pediatric near point card, and reached out to school nurses. We began working with ophthalmology on public health issues. The Early Drop Legislation will allow our patients to renew their drop prescription if they run out of drops before the end of the month. I hope that this blossoms into an ongoing collaboration between the eye care professions on matters of public health. 

Just as the strategic plan was set to begin implementation, the unthinkable occurred. We lost our executive director, Joe Ricci, to COVID-19. This virus is a cold, unfeeling malady that has left many to pass quietly on a ventilator without the comfort of family. It was a terrible blow to the POA and to me, personally. However, the Board of Directors are the guardians of the organization, and the Personnel Committee met immediately to develop a plan to maintain the integrity of the POA. With the full support of the Board, past presidents, and many others, we moved mountains: message triage, emergency meetings, and the formation of an executive director search committee—none of which would have happened so smoothly without the POA staff. I called the POA office so often that Deb and Ilene became Debilene. It was a rough few weeks, but we all pulled together to make it work. Our immediate past executive director, Dr. Charlie Stuckey, has stepped up and will be the interim director for the next six months. Over the years, he has been an ED, friend, and mentor for many of us and lends some calm to an otherwise high stress and tragic event. The search committee is actively moving forward to attempt to fill the shoes left behind by Joe. 

I have the unique perspective of not only moving the POA through a pandemic, but also losing our executive director to the virus. If there is one thing I learned about the POA during this time, it’s that it is a family and everyone is essential. Countless calls offering condolences, help, and guidance. It was an all hands on deck situation and the POA structure, once in place, moved forward like clockwork.

I want to thank the POA Board for all of their support and effort, the POA staff… well, for all that you do, and all of the members that offer their time and talents to this great organization. It’s time for me to say a fond adieu to my time at the helm. Expect big things next year. The foundations have been set and you are in some of the most capable, hard-working hands as we move into 2022.

Until soon,

Ed

Essential

Everything looked like we were moving out of the pandemic. Cases were lower, hospitalizations were down, and then variant began to take its toll on the vaccinated and unvaccinated alike. I wondered how optometry fit into all of this and the word ‘essential’ kept coming to my mind. 

Optometry is an essential component of the health care system, but what is essential to optometry? A healthy staff, a sound supply chain, and a professional organization to guide the profession through this unprecedented time. On the surface, the POA has delivered numerous updates regarding the practice of optometry during the pandemic. CDC guidelines, PA Department of Health and OSHA mandates were all brought to the forefront and shared with members to better keep ourselves, our staff, and our patients safe. 

But, as POA Executive Director Joe Ricci would say, “all of the action is under the duck.” In addition to what you see happening, there is even more happening behind the scenes. POA President-Elect Dr. Tracy Sepich is well into our strategic planning for the next three years. By this time, you have already received—and hopefully completed—a survey regarding the strategic initiatives of the POA for the next three years. We are a member-driven organization and rely on your input.

Through the efforts of the Third Party Center, Versant Health has become a business partner with the POA and will be at the fall meeting in October to answer your questions and listen to your concerns. From October 28 to 30, please join the POA and our exhibitors, business partners, and lecturers in making the most of our meeting. Registration and details can be found at https://pennsylvania.aoa.org/education-and-events/poa-fall-educational-conference. 

In other good news, the Children’s Vision Bill is garnering a lot of attention. Drs. Rich Christoph, Lori Gray, and the POA lobbyists have opened the eyes of legislators regarding the importance and value of this initiative. We expect that the legislature will come to the aid of the more than 30,000 children that are marginalized annually because they have an undetected vision disability. 

Although the Covid variant is looming and this year may end up being as strange and new as the last, I hope you’ll trust the POA to run an incredible educational conference this fall in Hershey. See you there!

Ed

A summary of summer so far

 Well, here we are…mid-summer and the pandemic emergency has finally been declared over. Though the mask mandate has been lifted, it’s still enforced at healthcare facilities. So, at least for us, the mask saga continues—with the addition of a few more requirements from OSHA. Mask or no mask, the POA continues to move forward and make itself heard. The most recent way? The AOA’s 2021 Optometry’s Meeting that was held in Denver.

The Meeting was all about Pennsylvania! Dr. Michael Mittleman and Dr. Satya Verma were inducted into the Optometry Hall of Fame; Tyler Lesko, a fourth-year PCO student, won the National Quiz Bowl; and the POA Board of Directors’ own Dr. Erick Henderson received the Young Optometrist of the Year award. It doesn’t get any better than that!

The Presidents Council and the Eastern States, through the NEO Forum, brought to light the legislative goals of each state and how they had succeeded so far. The POA led the conversation amongst both groups regarding Bioptic Driving and Children’s Vision. 

There were no surprises at the AOA House of Delegates—the open Board positions were filled by an equal number of candidates. The most controversial motion was to incorporate a diversity statement within the optometric oath. It ultimately passed with strong support of the delegates.

While every state had their own initiatives, they also had common challenges like growing and maintaining membership, adding member benefits, and association income. Here at the POA, we hold the line on dues increases by providing member benefits that produce non-dues income for the association. We have endorsed two new programs for our members over the last few months. The first, Digital on Demand, advises clients on how to most effectively market their business online at the lowest cost. The second is a HIPAA compliance authority, Abyde. HIPAA Compliance violation fines are ridiculously high and Abyde helps to avoid violations. I use them in my own practice and am now confident that we will pass any compliance audit. Bring it on!

Enjoy the rest of the summer, and know that the POA has never stopped working for you…

Edward Savarno, O.D.

POA President